Guerlain: the story of the brand

Guerlain: ?
 Guerlain. It knows the name of every self-respecting perfume shop. Not less than ten flavors of this brand famous shops are permanently in stock. Guerlain perfume house has more than 180 years, they were released and more than 300 flavors. Beauty and subtle emotional experiences inspired the men of the great dynasty Guerlain to create their masterpieces.

The history dates back to when the light appeared Francois Pierre Guerlain, who trained as a chemist, opened his Apothecary business. It is this small shop produced the first bottle of perfume Guerlain c poetic name "Soul Flower". Buyers found quickly, however, has brought great glory fragrance that has been specially created for Napoleon III.

For the preparation of cologne "Imperial" took a lot of time, but the result is required. Pascal presented a crystal bottle, which sported a gilded relief bee, the wedding of the emperor. Napoleon and delight knew no bounds. This day was very significant for Pascal, he was appointed an official imperial perfumer and dignitaries do not cease to give him orders. To preserve the memory of the rise in his career, Guerlain decides to keep the engraving, which was so successful, and makes it his logo. Honeycombs and today is applied to bottles Guerlain.

In 1864, Pierre dies and his business picked up sons - Gabriel and Emma. Gabriel penchant for commerce, and he takes control. A romantic guy Aimé taken for perfumes.

In 1889, Aimé releases fragrance sensation: Jicky is dedicated to his first love, this is the first perfume, which have an initial, middle and base notes of flavor. These spirits began to use synthetic with natural ingredients. Jicky was the fragrance that suits both men and women. And the name Jicky - is the name of the young lady, who will forever remain in the heart of Aimé Guerlain.

In 1910, Aimé Guerlain leaves the world, and his work continues nephews - Jacques and Pierre. History likes to repeat: Pierre does business, and Jacques is fragrances. Masterpiece Shalimar - flavor that made Jacques Guerlain, is popular in our time. In 1955, the grandson of Jean Paul helps his grandfather in creating flavor Ode. "Ode" - the first creation and Jean Paul, but sadly, the latest creation of Jacques - in 1956 he dies. Jean Paul was trained by his grandfather the perfume craft from 15 years, and although had no education and was distracted, his grandfather left the matter to him: that Jean was able to convey with precision the smell of daffodils, getting it from an artificial element.

Jean Paul did not disappoint his grandfather. A lot of work, after four years, Jean produces a popular fragrance for men - Guerlain - Vetiver. The guy working night and day, negotiates with suppliers of raw materials, brings excellence in chemical formulations, conducting experiments with the smells.

The main source of inspiration for Jean Paul were women. His first wife, he dedicated perfume Guerlain Chant d'Aromes, the second wife received a fragrance Samsara. Released film Francoise Sagan, and especially for the main character Catherine Deneuve was released fragrance Chamade. "Just terrible smell can turn a woman into a beauty," - said Jean-Paul. Jean knew perfectly well that perfumes and fashion some kind of family.

Successful perfume company Guerlain achieved world fame: a huge number of hits men and women created a brilliant perfumer. However, progress does not stand still, and Guerlain perfumes undergoing adjustments. Synthetic components replacing natural with astonishing rapidity, and many fashion houses use this and reduce costs by perfume. Compete with perfume scents that three times cheaper, not easy, but switch to synthetic materials Jean Paul refused. Finally disillusioned, Jean Guerlain sells his business LVMH, fairly well-known corporations.

And now for the first time in nearly 200 years flavors completely alter, replacing natural component synthetic. Smells like the same, they even got a special durability and brightness, but the soul of the great dynasty of Guerlain in these fragrances have not been laid.

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