Shooting an advertising campaign took place in a private castle Château des Ormes on the banks of the River Vienne. Such models Le Pliage Héritage, skillfully balancing on the edge between a long tradition and modernity brilliant, muse autumn campaign Alexa Chung by his mere presence could bring to the historic atmosphere of the majestic castle real rock and roll spirit.
Photographer Max Vadukul captured Alex with two key models of the season - Le Pliage Héritage ecru and bright red carmine hue, as well as Le Pliage Héritage Luxe soft calfskin with animalic print. On one of the most moving frames with Alex posing puppy Jack Russell terrier, which seems to be no way excited about this unexpected appearance in front of the lens.