In the heart of the majestic Atlas Mountains grow wild argan trees. This is one of the oldest species of trees, which is now found only here in the south-eastern part of Morocco.
Local Berber women hand selected and carefully split the best argan nuts to get to the core. Fruits are passed through a press to obtain the pure radiant oil, which was our main new collection "Wild Argan".
The collection includes nine products: body oil with a thick creamy texture, shining oil spray, scented bubble bath, intense body scrub, moisturizing body lotion light, shower gel, massage bar soap, solid oil for hair and body oil and Lip.
The structure of all assets include excellent argan oil, purchased in Morocco - in the heart of the majestic Atlas Mountains. "According to ancient beliefs, radiant skin - a reflection of spiritual harmony. Our new collection of "Wild Argan" is designed to give your skin a golden glow from the tips of the hair to the tips of the fingers, every day, 7 days a week, "- Maya Sfeir, director of The Body Shop®« Bath & Bodycare ».
For centuries, the Berbers use argan oil to protect skin and hair from the harsh winds and the merciless sun of the Sahara. Due to the unique nutritional properties of this "liquid gold" has become an integral part of their traditional ritual bath "hammam". Due to the high content of essential fatty acids, including linoleic (omega 6) and natural tocopherols argan oil has received well-deserved title of "king of oils."
The value of argan oil is not only an exceptional nutritional value, but also in use, it brings hundreds of Berber women, their families and the local community.
The Body Shop® buys argan oil in Morocco in the cooperative Targanine, created by and for women: co-op helps them find buyers, provides technical support in the production of oil and contributes to the development of the region as a whole. Targanine invests the profits earned from the sale of oil, in a number of social projects - construction of new nurseries, schools, children's education and development of health services.