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Shopping trips a joy, not all and not always. Firstly, for a full shopping you need to have at least a day off and remarkable endurance and patience. Secondly, for the holders of non-standard or, on the contrary, the most popular sizes, search and fitting can become truly endless torture. Third, always great chance to forget to buy something or forced to abandon the search and acquisition of certain items due to the fact that for them to go to another location on the opposite end of town. Fourth - it is difficult to believe, but among us there are people who just hate to go shopping and choose clothes and accessories for a variety of reasons: because of the inability to carry a counselor adequate because there are too many outsiders, because of the complex relations consultants ...
Overseas POSYLTORG
Firstcatalogs by mail appeared in France, Great Britain and the United States at the end of XIX century - the network of post offices have been sufficiently ramified and adjusted, to regularly deliver the villagers to orders of the city's department store. Remote sales experienced a surge of development in Europe after World War II, people have tried by all means to improve their well-being and to live in a hurry, and merchants, in turn, looking for profitable ways to increase sales, combined with the savings on staff, rental and maintenance. For modest core set of things began to join the collection of well-known manufacturers of readymade garments, shoes, accessories, cosmetics, clothes, appliances and household goods. Proved very useful formation of a class housewives - professional wives and mothers, whose task was maintaining a home, children and themselves in an exemplary manner, while her husband was earning money, spending days in the service. "Hostess" discussed directories for a cup of coffee and a long time remained the primary audience, which were oriented proposals.
In the early postwar decades were put together modern empires remote sales - for example, there were giants such as the GermanOTTO, Neckermann, Significantly expanded the French companyLa Redoute. Shopping and mail-order businesses to grow and increase the combined list of proposals: modern, seasonal catalogs "fatter" to several hundred pages of bright, establish a regular release spetskatalogov novelties and a sale residues. From small pamphlets aimed at residents of the periphery, catalogs turned into real hypermarkets on paper to satisfy the most excessive demands.
Today, European and American catalogs are working in close contact with the mutually-mail: user-friendliness teleshopping is directly related to the speed and reliability of post offices. Foreign clients trading in the mail have the opportunity to receive the order within days, pay for it in advance at reception and in installments, to exchange or return an item without extra postage. In addition, many catalogs, struggling with competition, let the customer's card, which for each order for a certain amount credited bonus points: they can pay for the next purchase. Large catalog companies have an agreement with the postal and customs services of European and Scandinavian countries - packed in cardboard boxes with the logo of the catalog orders are on the "green corridor", without stopping and without being subject to search and seizure.
How does this work
Russian buyers purchaseclothing catalogs known for more than a decade, but in spite of such a long period, not all in this area and perfectly worked out to automaticity. The main disadvantage - the presence of mediators and organizers: if American and European resident bought in the catalog directly, Russian woman usually has to deal with the dealership charged for processing and shipment of the order so-called "service charge". He is 10 to 19% of the requested items, and can be reduced if the total amount is big enough. On the one hand, when referring to the mediator shopper gets advice: employees dealership answer the inevitable questions about the delivery and exchange of goods, help to determine the size. But on the other hand, this consultation is valuable and makes sense only if the first and second treatment, order the catalog is not as difficult enterprise to generate more and more difficult.
Plus an unambiguous reference to the intermediary that such firms tend to work with a lot of catalogs - in the presence of such a choice form the wardrobe of your dreams is much easier. The fact thatevery clothing catalog has its own "sphere of action" and pricing: someone specializes in clothing for complete or mature women, someone puts things on the pages of class "luxury", someone suggests inexpensive youth fashion. Perhaps, after gaining experience in order catalogs you will have favorites among them, but it is absolutely necessary - why not enjoy the benefit of the entire diversity?
Another difficulty that may be encountered, making the purchase of a remote - unpredictabilityThe shipping period. It is known that a number of major catalog companies, is preparing for the opening of its own storage facilities in the territory of the Russian Federation, and until the ordered items are delivered unpredictable international mail and can be on the road and two weeks and three months. Predict the date of delivery and affect its approach is not possible, so the assertion intermediaries that you get the parcel in 2-4 weeks, is only part of the truth.
Different companies have different requirements forpayment order clothes: Some require prepayment (10 to 50% of the total, the rest on delivery), some limited collection of service charge. Do not forget that buying things abroad, you are going to need to pay customs duty of 30% of the amount in excess of 10 thousand rubles (considered at the date of receipt of the parcel). Thus, to the price of items in the catalog, in addition to the company's service charge is added, and the public interest.
Customs charges clearly do not return to if you decidereturn or exchange the item. And the rest of variants are possible: some dealers provide for reimbursement of the catalog value of the thing, regardless of the reason for the return, some take only complaint (the return of defective or sent by mistake goods) and accrue penalty interest for the return of the object, which simply did not like, does not fit or did not fit for coloring. These details should be specified in advance, as the return of the goods due to the fact that it does not meet expectations - alas, is very common in distance selling and a kind of fee for the convenience of "dressing on the couch."
Select, order, pay, wear
However, even all these difficulties and injustices are not forced to abandon the Russiansorder clothes from European catalogs. The main thing that always attracts a catalog sales - lower, in comparison with the prices on the clothes, the cost of things (even if the margin of the service and customs duties) and the ability to buy things made brands, have been reported in the free market in Russia. Who does not want to look exclusively?
It is important that during the term of the catalog prices do not change it. In addition, buying in the catalog, there is no need to anxiously ask the seller if there is your favorite thing in your size - you just enter it in the order form. Failures are rare - most often at the end of the season, when most of the collection sold out. The need for haste and urgent decision is also absent - comfortably see your favorite model and weigh all the "pros" and "against" without colliding with a polite but eager eyes of the seller, at any time and as long as you want - a day or two a week.
In addition to these, in general, the obvious advantages, "paper shopping", according JustLady, has a number of implicit, but very decentbenefits:
- The ability to easily coordinate wardrobe. Things in the catalog are in compliance with the principle of compatibility: problems finding suitable name for this skirt blouse or jacket for gray trousers like these will not be all that can be booked immediately, without unnecessary searches and ensemble chosen for the model catalog pages, and includes not only clothes but also accessories, makeup, recreate or use as a starting point for your image.
- The opportunity to be dressed in the latest fashion, without going bankrupt. Women's magazines offer expensive trends of the season from the best designers - catalogs embody these ideas into practice. Collections catalogs always matched with the latest trends, they can always find the best fashion appearance in the appropriate price range.
- The ability to put the whole family in the comfort of home - including in the same style or color combination. This idea may be interesting in the run-up to the joint holiday or vacation, and solve the problem of lack of love of children and her husband to seek and fitting.
- The ability to stay within budget. Ordering the catalog, difficult to make spontaneous purchases. Although, of course, for this lady, nothing is impossible.
- More opportunities for unusual people. The shops and boutiques are presented, as a rule, the average size - directories can order your favorite items size "plus" or "petit". Same with shoes, although, of course, to buy it without trying harder than clothes.
Olga mob
Women's magazine JustLady