Simachev patented his trademark - "Khokhloma painting." Thanks to him, Khokhloma became a successful brand, not only in Russia but also abroad. In the words of Denis, in the development of the color palette he took into account the Russian mentality, taking as a basis for the color scheme of the imperial flag: the golden eagle on a black background with a touch of red. In fact khokhloma Simachev repeats exactly the tricolor - red, gold and black. At its tissues are painting on black. Base - a black, emphasizing the beauty of gold and red. And at the same time, black does not give gold and red colors to be too bright, it mutes them.
First appeared in the Khokhloma tracksuits brand Denis Simachev. Khokhloma favorite motifs make clothes Denis Simachev unique and the only one of its kind. His suits are worn not only as a sport, but also as a trendy casual wear. Khokhloma is also used on the inner lining of warm jackets. Under the brand Denis Simachev is available for men and women's clothing.
Recently painted Simachev favorite ornaments khokhloma cell phones, luxury automobiles, motorcycles, game consoles. And since 2009, in collaboration with the Finnish company producing household appliances, designer decorated khokhloma refrigerators. As such, the Khokhloma is very popular among foreign consumers.
In the words of Simachev: "Khokhloma in its many varieties on uniting black background is the essence of our society."