For business woman car - it is a necessary means of transportation, as well as part of its image. By car colleagues and business partners can assess its status. Therefore, a car a woman chooses an appropriate - fashion, elegant. Colors, usually dark: black, gray, brown, burgundy, blue or dark green. But there are bright colors, such as beige.
"Glamorous" girls can often be seen on the streets behind the wheel of pink, bright green, bright red car small size. These girls tend to stand out on the road and make the car an extension of his style, which for them is very important.
Another group of girls - those who are guided in choosing cars in the basic functional and do not want to emphasize their femininity. Often these ladies versed in cars or seek to understand them when they decide to buy. When choosing they focus on safety, comfort, control, quality running machine. There is also a lover of big machines - Jeeps and SUVs, according to them, it gives confidence.
Ease of operation, comfort and safety - one of the most important requirements for the majority of the car the female. Indeed, in general, women more peculiar care, and strong survival instinct.
In general, the trend is that women pay more attention to the technical characteristics, ergonomic interior and engine. According to a study of representation Skoda, ladies usually first of all pay attention to the presence of an automatic transmission, climate control systems and parking sensors, Airbags. Popular as power steering, efforts to reduce driving and easier maneuvering. Most of the ladies prefer foreign cars, especially popular Nissan, Lexus, Audi, Mazda, Volkswagen.
Many manufacturers have long to create a model targeted at women in their size and colors, sophisticated design. But in general, the Russian market is a clear differentiation of cars on male and female do not like, because increasingly female and male choice coincide.