In the early twentieth century in fashion creations home Kochi. Perfume offers new floral aromas, such as notes of cloves or cyclamen. The vials are transformed into works of art, decorated with rich decor. Perfumes home, competing with each other, producing more and more samples of perfume and cosmetics. At this time, set the best examples of houses Guerlain, Houbigant, as well as the first fragrance of Gabrielle Chanel.
Famous «№5» Chanel became the most famous spirits of the decade. Unusual aldehyde notes make it absolutely innovative and very modern and tone powder and valuable natural oils reported classical flavor notes. In the twenties there were other iconic fragrances, which are selling well so far.
In the thirties, the stage of perfumes come out with new flavors. In a fashion reserved and laconic costumes combined with fresh and sharp perfume with hints of moss, ferns and precious wood. In a duet with dryish and fresh notes appear returned from oblivion amber and musk, which are becoming very popular.
Fashion postwar era for a real revolution proposed by Christian Dior. Women dress in romantic dresses with wide skirts and narrow lifami, wear hats and close-fitting coat. With feminine image perfectly in tune delicate aromas lily of the valley, violets, roses and white lilacs. Monoaromaty and floral bouquets are back in fashion. Great demand gift sets that combine perfume, cologne, soap and powder with similar odors.
In the next decade, making another round of fashion. On the scene the first unisex fragrance that perfectly match with mini skirts and bright colors of clothing. Popular shades of green, white flowers and wood. Perfumers actively offer exotic flavors with notes of tobacco and fruit - a great idea for the hippie era.
Seventies famous resurgence in popularity rezkovat aldehyde and green notes. But the eighties shrouded stuffy aroma of amber, patchouli, musk and precious woods. In the floral theme solo grim tuberose, jasmine and sweet notes of iris excavation. It is in this range are sustained fashion creations Paloma Picasso and the house Dior.
By the end of the century perfumes waiting for a new coup. In a fashion includes unusual shades of ozone and sea water - fresh, clear and original. Their findings offer Japanese perfumers such as Issey Miyake. Fashion for fresh ozone scents will last a decade. However, it readily quoted today - fresh smells from time to time become a trend. However, to repeat the success of his triumphant exit the market they are unlikely.
The beginning of the new century - a time of endless replicas. Perfume and fashion houses cite themselves by releasing their own versions of all sorts of bestsellers. As if in answer to impersonal mass perfumes are rare niche fragrances from small perfume companies, calculated on a narrow circle of connoisseurs. New items are turning to old recipes, recreate the smells of the forest, sea sand, chocolate, clean linen. The price of such creations is high, but the number of fans of unusual perfume grows as the number of proposals. Today niche perfumery turned into quite a profitable and sustainable business, which is unlikely to go away with the fashion scene.