Why do we buy new fragrances?
In an average week in the world is run eight or nine new fragrances. Of course, not all of them appear before the eyes of Russian buyers - but half of this is enough to instill uncertainty in man, whose eyes run away at the sight of all the wealth and diversity of the perfume store. There are also new brands - in the perfume market there are clothing manufacturers middle-class, sports equipment, jewelry, cars and toys. All the new stars of the screen and decide to release their music nominal flavor. In general, look at first!
Spirits from the supermarket
Where we often buy perfume? In the big cities are becoming increasingly popular supermarket chain of beauty with endless shelves and displays on the wall. Their task - not narrow, and expand the list of possible choices for coming here purchaser. Now one can hardly imagine that once the spirits were one of the luxury accessories (often - the only available). Now perfume is among the necessary modern man trifles beside cream, deodorant and toothpaste.
Loyalty is not held in high esteem
Now difficult to imagine the situation where women enjoy one or two aroma throughout his life. Aromas of perennial steel annually, though degenerated from perennial mighty oaks, the annual rings which you can read the story - in bright and fashionable, but annual asters. Of the hundreds of new fragrances released more than ten years of living units. And buyers were forced to have to change your favorite flavor, because the very laws of the modern market persuaded him to "Perfumery promiscuity."
More clones, good and different!
However, a "promiscuous" entices shoppers also wish manufacturers to produce fashionable variations of known fragrances. They tend to develop a theme that has become a bestseller in a competing brand. The success of one generates dozens of clones, among which sprayed the attention of buyers. Bright and provocative fragrance on the market today - a rare case.
How many spirits live?
As often as possible to buy new bottles, and we are forced to popular now claim that flavor does not live more than a year, after which the spoils. And this despite the fact that vintage fragrances Guerlain and Caron 20-40-ies have stood for more than half a century of shelf life! Whether the producers themselves require perfumers reduce the lifetime of flavor, whether sellers are trying to persuade buyers so often acquire perfumes.
About healthy criticism ...
Have you ever read a criticism of what some flavors? Hardly! Almost any perfume that goes on the market, accompanied by exceptionally pleasant laudatory phrases advertising booklets - and not a word against it. Comparisons are excluded, there are no contraindications, no word on synthetic components - only compliments. How to choose from five hundred "the most wonderful flavors" and "essence of femininity / masculinity"?
How do I choose?
Unenlightened people in perfumery, lost in a sea of possibilities, looking for at least some ground. They ask friends and advisers, ask questions in various forums perfume (especially in online stores), read women's magazines to see what they will do. Physically impossible to try all the flavors personally - you need to reduce the choice of thousands of scents at least up to a dozen! And women's magazines are trying to help them do that.
Aroma star
One of the most popular ways to make selection easier - Horoscope. In fact, if a person is willing to entrust their fate the stars and asked them for advice what to do and how to live - then why not learn from them how to use the scent? Why not? One snag here: astrologers better versed in the stars than in flavors. Their streamlined recommendations for a day or a month, good or bad if coinciding with the life of a particular person, in the case of flavors deprived fog of uncertainty. Of soft diffused light, they are forced to become a laser pointer and point to one or two flavor. There is a generalized formulation can not do, which leads to crashes. Quote from astrological choice: "Capricorns are usually calm and patient people who hold traditional views. If they do something once loved, they will use it the rest of my life. The same applies to the spirits. Why not try Lacoste Touch of Pink? These spirits fresh and fruity aroma, which are reviewed notes of red orange, jasmine and violet ". And really - why not try it? When 10 years pink color goes out of fashion, fragrance and will be removed from production - will suffer a loss of Capricorn calm ...
In general, astrological recommendations fun to read - but just as entertaining text mentioning the brand. To describe the aromas they usually are just as confused and vague as to predict events. They can simplify the selection of flavors from around the same success with which the guillotine saves about dandruff.
Blondes - right, brunettes - left
Another invention of women's magazines: girls divided by type and color, and hair color - and then share and flavors. You've probably heard this formula: "a light floral fragrance - for blondes, heavy oriental fragrances - for brunettes." Partially logic in this is: cosmetics sold in this way is great. But do not you think that this way smacks of a sophisticated covert racism? Indeed, he suggests that the inner world of man fully reflected in its appearance: hair color and skin type is a determining factor for the essence of man, his thinking and preferences, his tastes and desires. But the aroma - it is an opportunity to create or change your own mood, to emphasize one or another side of his personality ... The mood in hair color will not sew!
Where are you going next?
Seems strange flavor and selection under certain situation (especially if someone chooses it for you) - in a night club or theater, in the office or for a walk with your beloved, for home relaxation or for an interview. In this case, it is assumed that the flavors will help to keep the mood and create an aura of happiness and confidence, concentration and relaxation - but there are difficulties of another kind. What seems to be one and the usual daily aroma - for another fragrance for special occasions, and a scent that you thought excites the senses - for someone strict fragrance for the office or a fresh sporty flavor. And tips outsider here are unlikely to help. Have to choose your own!
Yours - not yours?
There is a common belief: "if two or three hours, you do not notice the fragrance for yourself - then this is the your scent." This statement would have to make do perfumers perfect light flavors and pleasant with explosive initial notes, heart notes of endangered and virtually no trail. Then the classical pyramid flavor would lose its meaning, and daisy chain aromas with a rich base (not only classic fragrances from Guerlain or Caron, but modern and popular Angel by Thierry Mugler), Euphoria by Calvin Klein) would be doomed to oblivion. Then water with lemon, served for washing hands in restaurants, claimed the title of "the most popular flavor of all time" - its smell disappears from the skin during lunch. God, what a bore!
Perfume, as part of the wardrobe
More harmonious and less controversial is the way of selection of flavor under clothes under her style and color. Provided that a person wears to express yourself and your mood - the scent can help in this. However, this method of selection makes the buyer to work to determine the mood of the fragrance and its effect on yourself, a loved one. And if this method helps - it certainly does not simplify the choice! However, sometimes the manufacturers themselves are trying to help customers with the choice, hinting bottle or packaging for a particular dress code corresponding to the flavor. So, packaging Purple Label by Ralph Lauren simulates strict dark blue material in thin light strip, usually used for formal suits. Organza by Givenchy bottle mimics tunic draped female figure on. But only rely on these tips should not - otherwise lovers Le Male by Jean Paul Gaultier doomed forever to wear vests, and lovers of Elsa Schiaparelli Shocking will shock the audience with his very revealing outfits.
Day and night, summer and winter
Recall a couple of ways to make things easier: the division of fragrances on the day and evening, as well as fragrances for summer, winter, autumn and spring. More fresh, light and simple flavors for the morning and afternoon, and for the warm season, and more intense, spicy and heavy scents for evening relaxation and meetings, as well as for the cold season. With some exceptions, we can agree with this division, if it makes the buyer purchase instead of one - two, four or more flavors. Where did the exceptions? For example, the hot and humid climate of the Mediterranean summer assumes a fresh perfume - but statistics show that Serge Lutens fragrances (Serge Lutens), oriental and rich, perfectly prodatsya here at this time, and therefore the opinion of buyers are consistent hot weather. Apparently, the Moroccan spirit inherent in them, suggests the heat and humidity of the Mediterranean Sea.
Image - everything!
Status of flavors that can be divided into very expensive and quite affordable, as is sometimes seen as one of the bases for selection. It is a pity that is not attached to the flavors nameplate and the price that would be hung in the air next to the host - it could very amuse others.
Recommendations made
Perfumer Pierre Bourdon (Pierre Bourdon), who created many iconic bestsellers (Cool Water by Davidoff, Dolce Vita by Dior and others, says of the principles of selection "of its flavor": "The choice of fragrance is equally dependent on both the local culture and customs, as and the preferences of the person. It is even more controlled by the existing social codes, rather than the fact that we consider their own desires. "In this passage Pierre declines as perfumer responsible for our choices, handing it to society around the customer. Our own conformity or non-conformity is often the determining factor in the choice of flavor. We can go on about the expectations of society, or go against the flow - but both of these elections should be a conscious decision each of us.
However, the surest way to select the flavor - listen to yourself. "The soul must work", and this view is supported by the creators and owners of one of the new Parisian selective brands Nez A Nez, Christa Patou (Christa Patout) and her husband Stephen Humbert Lucas (Stéphane Humbert Lucas): «Without a doubt, you need to choose a closed eyes, allowing the emotions and memories of the aroma arising in us, to be our steering at sea flavors. As is the case with the pictures, you do not get them to please your guests, or choosing the color of the wallpaper and furniture. Fragrance - this feeling. " Feeling an inner sense of buyer - that defines the concept when choosing a fragrance.
One can not choose a house or an apartment, clothes and car, profession or music for the house according to the preferences of foreign (albeit cute you) people! Friends and friends can help - but the choice must be for those who will wear fragrance for yourself. Everyone chooses the best option of those that offers his life - whether it concerns the choice of a loved one or favorite flavor. And help he can look only in expanding its range of choice - but not specifying the direction of ...
So, do not look for easy ways - you need to come to the store to try the flavors on your skin for a few hours, and try to find them something consonant itself. The main thing - answer the question: what will fit you in this fragrance? What qualities can be emphasized or set off with it? In other words - you need to know yourself well, to feel its flavor. And surely you know it as soon meet! After all, love perfume so much in common!
According to the magazine «BEAUTYTIME - News in the world of cosmetics"
Author: Sergey Borisov