Outlets in Moscow (okay, okay, in Moscow) began to open with surprising frequency. A pioneer in this matter proved Outlet Village of White cottage. Just a month ago, the outlet was opened near the airport "Vnukovo". The territory near another airport - "Sheremetyevo" - now occupied by Fashion House, Russian franchise Eastern European network of outlets of the same name.
The opening of this major discount centers something reminiscent of the concept at all outlets: hodgepodge all at once in one place. Thus, for example, was accompanied by the opening and opera singing Italian works, and whether rock 'n' roll, or Latin dancing and antics of French mimes.
Red ribbon founders Outlet and does cut to the soundtrack of "Star Wars." About Mexican marimba at the reception could also be silent, but she found a place at this celebration of life.
From the Italian opera and rock 'n' roll is still possible to build bridges of some logic. Fashion House interiors are designed in the style of the two main shopping cities of Milan and London with a slight Russian accent. It seems that the appearance outlet encompasses all the attributes that we Russians usually love to reward those cities. Then you and the string of red telephone booths, and pots of flowers on the windows, and even the shape of lamps varies depending on the "zone of influence" of cities.
However, we can not say that the location of stores always somehow relate to a particular area on a national brand. And sorry, the concept is good and it is currently feasible in our reality, when the Italian and British brands in our market completely.
In general, part set of stamps to Fashion House matters a lot. Firstly, it is unclear why in the next (third) time its duplicate. In this regard, the outlet in the black mud is similar to the outlet in the White Dacha (God, how cool it sounds!), As a twin brother. Exactly the same sports conglomerate from Adidas, Nike and others like them, the same set of other clothing and shoe brands is quite average and without autletovyh discount price range. Hence the second question - what is the point to build doroguschy outlet (the opening was announced in the amount of 90 million nerubley) not in the Moscow suburbs to sell there is already a relatively cheap things with minor relatively low discount prices. Agree, the promised discount outlet at least 30% on the value of the thing in 1500-2500 rubles in the usual mall looks mockingly towards people who are in a traffic jam on the Ring Road, at best, a couple of hours just to get to the black mud.
Why all the Outlets near Moscow stubbornly refuse the presence in them of luxury brands to the extent in which they are present in European outlets, to me, for example, is unclear. Although the Fashion House CUM kick from the same area looks pretty impressive and encouraging. Encouraged by the fact that the outlet in the black mud has not yet built up to the end. Plans for the leadership on this matter truly Napoleonic. In the near future the Village Square promise to increase four times. Who knows, maybe in these areas we will see not only Benetton, Reserved, and shops full Diane von Furstenberg, Louis Vuitton and all Stoleshnikov lane with good discounts.
Plus impressive Outlet Fashion House is the fact that it is completely covered. In winter, do not have to go crazy with precipitation and temperature changes inside and outside the store. And in the summer air conditioning will save securely from intolerable heat. Successfully tested it myself at the opening.
This will be convenient outlet and those who landed at Sheremetyevo. From the airport, it separates very few kilometers, and glass roofs are always visible bellies low flying aircraft. Such is the way of entertainment poshopitsya.
I must say that even in the opening day of the people in the outlet were many. However, where they learned about it, for me - a mystery until now. They rushed to buy too active. Judge for yourself:
Prior to the opening
An hour after the opening of the Village
Promised big discounts (from 30% to 90%) actually look like something like this:
But while black and gryazevsky outlet continues to gloss, scour the floor remained after construction plaster namyvat showcases populated brands before you go, there you should not rush. At least until August there is nothing to do - the bulk of stores will open near the end of the summer.
I'll wait for the Outlets will justify their allotted destination in Europe. Namely - to sell things stand at a low price worthwhile.