Write a post about fashion faux fur on me pushed not only the upcoming Epiphany frosts, but also some extraordinary number of ads on the individual tailoring of fur coats and other items of clothing from eco-fur in fashion public servers social networks. I must confess, polzimy dream of a luxurious mink coat, but all these I polzimy addition tormented question the ethics of such a purchase. Some will say, "my child, for centuries people bear the animal skins, relax! "Well, now do not like the stone age in the yard. However, I always remember the story of an American journalist Donna Selers. She sewed since childhood, led the program for sewing on television. And once you hear about sewing fur of kittens dropped everything and opened one of the best known companies in its field "Fabulous Furs" in the United States, which makes the clothes, accessories and household items from quality faux fur. That's because in her home at the time lived four cats.
Actually Donna Selers
Many, unfortunately, very prejudiced against artificial fur, mistakenly believing that products made of it looks like the Soviet toy bear, which gutted. Some truth in this. Cheap Chinese fur made from the same technology, which once produced materials for toys in the USSR. But this does not apply to today's relatively expensive fabrics created with the latest technology. Although you know, in 1989, Moschino released a collection of "Fur For Fun" («Fur for fun"), which includes a hat and coat with a collar of teddy bears.
Small technical insight into the process of manufacture of artificial fur. First, prepared by chemical synthesis cover pile consisting of acetate, viscose fibers or modacrylic. At the same moment pile creates a color. After it is attached to the so-called "ground", based on tissue. My favorite way - sticking to the ground by static electricity. In a certain way the charged electrostatic fibers perfectly and evenly glued to the ground. This, incidentally, was significantly different from the natural faux fur, hair is often uneven skin cover. After that fur combed, sheared, if necessary, and polished to "coat" was silky, soft and gleaming like a real. Such, in general, familiar to any hairdresser process leads to the birth of a piece of artificial fur of any size. And no amount of height, weight and age of the slaughtered animal's not important.
Such simplification of production fleecy fabrics that are not inferior to the natural appearance, and even ethically and economically cheaper finally makes known couturiers increasingly abandon animal fur in favor of the artificial. What makes me as the owner of a cat, a little happier. For instance, you will never find a jacket with rabbit in the collections of Stella McCartney (daughter of Paul - generally old activist PETA). Of fur and leather recently refused and Vivienne Westwood. They were going to do McCartney and alter Buckingham guard their tall black hats 3-kilogram (for sewing only one out of a Canadian bear skin). But traditionalism in Britain, too, unfortunately, is inherited.
For example, The Telegraph even specifically for publication in Photoshop to lighten cap McCartney and Westwood to make it look as much as possible and worse nobody liked.
The popularity of faux fur has already said that he is actively used in the collections of luxury brands such as Chanel, Prada, respectively, Miu Miu, Etro, Marc Jacobs, Balenciaga, Chloe, Dolce & Gabbana (that's really what is really incredible!), Michael Kors, Victor & Rolf and Burberry. And this, I can assure you, is not a complete list. Needless to say, if you are already on the fashion weeks prohibit the use of real fur. Such a prohibition, for example, introduced in Oslo in 2011.
Prada
Michael Kors
Victor & Rolf
Marc Jacobs
In fact, mass-market, much less sleep. Badsome coat of eco-fur with interesting texture and pleasing color then you can not buy for 100 000 and 10 000. And in view of future sales - even cheaper.
Coast Mae, £ 145
Star By Julien Macdonald, £ 110
Evans Collection, £ 120
Topshop, £ 98
Ted Baker, £ 199
Incidentally, the objections of the "artificial furs in the winter cold," I do not accept. Good insulating lining, the cost of which is too small, more than compensates for the absence of the animal's skin at the base. In addition, dense artificial pile is also excellent at trapping heat. I say this with confidence, as for the second year in a completely merznu -35 in the thin coat from Topshop artificial material. In the meantime, go look in his eyes smart affectionate cat and think about a style of its eco-fur coats to order.