Reveals the secrets of Chanel

 This year, the legendary, no longer afraid of the word fragrance Chanel №5 90 years, and the relevance of it and loses. Its advertised and used in the works of many iconic personalities of his time - from Andy Warhol and Marilyn Monroe to Brad Pitt, who, by the way, this year became the first man, who became the face of women's perfume.

How did this happen? It is no exaggeration to say that the success ofChanel phenomenal - the aroma is timeless and fashion. He turned the conservative 20th and still sold worldwide, according to rumors, every 55 seconds. In 1954, a reporter asked Marilyn Monroe what she wears at night, and got a reply that has become the slogan of perfume - only "a few drops of Chanel №5».

Aroma

The main problem of the whole perfume of the time (the 20s of the last century), according to Coco Chanel, was that all the flavors mask and muffle natural body odor. Coco also wanted to create a perfume for women who have smelled like the woman herself, and who would have become as an important element, as well as clothes.

In the 1920s there were only monoaromaty with characteristic floral notes. To realize his idea of ​​women's fragrance Coco invited perfumer Ernest Beaux (by the way, Russian, who fled Russia after the 1917 revolution). He has created an "abstract" flavor of more than 80 components that were innovative. Moreover, he changed the alchemy of flavor, so for the first time in perfumery began using aldehydes, which deepen and accentuate the flavor as well as lemon emphasizes the taste of strawberries.

Figure

Perfumer Ernest Beaux presented 10 samples Coco fragrance, and she adopted the fifth. So the serial number of the sample was the name of the future of the legendary perfume. However, someone finds a good number 5.

The bottle and its secrets

For the first time the spirits are not presented in a luxurious bubble overwrought, and simple laboratory bottle with clean lines and visible content - it really was quite revolutionary in the 20s. Packaging design has a secret.

Firstly, the lid faceted exactly like a diamond. Secondly, if you look at the bubble on top, then cover and bottle are the same plan of the Place Vendome in Paris, where he is the headquartersChanel, a bottle itself can be "set" in the area.

In 1987 was released a watch that also repeated the Place Vendome.

The bottle was almost as it was originally - over the years I have only minor line to match the spirit of the times.

To this day packageChanelpreserves the tradition of applying a special membrane film on the neck of the bottle, which is then encircled by a black cotton thread and put wax stamp with logoChanel- A sign of quality and a guarantee of integrity. Today, this procedure only exists in the packaging of perfume Chanel.