But one should not underestimate the scale of the phenomena occurring in this segment of clothing. Only iconic Adidas sneaker models can decorate the walls of their huge brand stores, placing them firmly in the profile. These installations, a lot of news about collaborations with leading designers of the world and a review of the spring collections suggest new status of sports brands.
What is a sports suit in the modern sense? Yes, a small share of output still accounts for the collection of basic. For daily workouts simple sweat pants and t-shirt there is no substitute.But in certain circles the notorious love for the three strips and does ineradicable.At the same time the whole scientific departments develop brands ultraudobnuyu, comfortable clothes, which increases the effectiveness of training. Quite a long time already innovations Reebok, activating certain problem areas seem to have already tested all. Video of Asics running shoes with soles tricky pattern proves that the whole running shoes that existed before - childish pranks. Adidas offer no less revolutionary option - their new sneaker model is able to return energy with every step. Heidi Klum with New Balance shoes are coming up, which prevents perspiration, Nike develops cunning model of sneakers for yoga. Every year we are more subtle, protection against cold materials. Special clothing line produced praktichestki for all existing sports and collections are updated each season.
ASICS FluidAxis
Adidas Boost
Ballet slippers Nike Yoga
From Spring Collections Nike
The sites themselves sporting giants say that they become full-fledged institute of sports. Nike, for example, support any initiatives in basketball, soccer, skateboarding, running, and around the world (in Moscow, for example, with the support of the brand operates Club in Gorky Park). He is also developing a program of independent training and generally leads an active motivational activities via social networks, mobile applications and other things, attaching millions of people to the sport. This is not advertising banners on major sporting championships, and work directly with each wishing to join the ranks of the great interest in sports.
Those who are inspired by the achievements of sports companies and firmly promised myself to do sports, to be happy with your decision. This means that action can be postponed for tomorrow. For these recruits sites brands offer the finest entertainment. Puma allows the athlete to feel right sitting at the computer screen in a simple game. And on Nike.com can hang a very long time, picking up the color of the laces, soles and shoes backdrop. Feel the designer is called.
Numerous sports news, contrary to the laws of fashion, and leave room for the good old models. Nike, apparently never to part hundred AirMax. And this year, Reebok has updated their thirties Classic Leather.
On his last sporting quite recently recalled and DKNY. Among remakes models 90, issued in conjunction with the Opening Seremony - excellent bathing suit, overalls and leggings.
Pretty daring outfits for the gym the same Opening Seremony created this spring, together with Adidas.
Among other interesting collaborations - traditional PUMA by Hussein Chalayan and MIHARAYASUHIRO, Stella McCartney for Adidas.
Stella McCartney for Adidas
In advertising for collection from Stella McCartney tennis this year participated Caroline Wozniacki - one of the world's leading racquets.
Mihara for Puma
Chalayan for Puma
Do not shun work for sports brands and creative head of Dior, Raf Simons, who created several models of sneakers for Adidas and a collection of Asics. Already, it seems, does not seem striking that over haute couture and running shoes running one and the same person.
Raf Simons for Adidas
Raf Simons for Asics
Do the producers of sportswear interests is also very versatile. They are not indifferent, for example, to the art. Sneakers Reebok, dedicated to the art Keith Haring, simply adorable.
But their main passion is, of course, fashion. Sports brands are closely watching and do not forget to pass on greetings to the hottest fashion trends. Vogue editor recently noticed a striking similarity spring collection that was shown on the Fashion Week six months ago.
And then it begins a completely different story, unfolding in the cross-border area between sport and fashion. You can not even remember the lightweight sports flair, typical for almost all collections of Stella McCartney, or incipiently germinating this year interest in the sport Hermès. Exchange of ideas, the interpenetration of different areas of life - a characteristic feature of our time. Sisters get older, the age difference is erased ...