Since January, the department store Selfridges, in London, launched a project developed hundreds of years ago, the founder of the store, Harry Gordon. According to his idea, the buyer should make purchases in meditative silence, not distracting to the slightest sound and focus on the task to buy what was intended. To do this, Selfridges was designed unit Quiet Shop, at the entrance to which buyers must take off your shoes and take their mobile phones. No Noise area suggests that it will not even hear the rustle of packages.
Mixed in with the store brand (such as Acne, Maison Martin Margiela and Jil Sander) in this department store will be located relaxation room where you can relax a bit and really meditate. Such an atmosphere will allow customers not only to perceive shopping as recreation rather than hunting, but also to make choices more deliberately.