In the postwar period idols girls are mature, formed a woman - actress. In 1966, gained worldwide popularity of 16-year-old British model Twiggy. Its appearance is absolutely consistent with the nickname (in translation from English - "twig"): the growth of 165 centimeters her weight was 45 kg. This teenage girl with short hair and thick false eyelashes became insanely popular.
Actresses of the time enjoyed popularity fragile Audrey Hepburn with a boyish haircut - star romantic comedy "Breakfast at Tiffany's." Another popular type - Brigitte Bardot, who played a major role in the film "And God Created Woman", which became a harbinger of the sexual revolution of the 1960s.
In everyday vogue mini skirt, stockings were replaced tights, popular shoes are boots or shoes with flat soles. Its triumphal march around the world began swimsuit bikini, topless sunbathing is becoming fashionable. Clothing has a simple cut and minimal trim, replacing gold jewelry comes big bright plastic jewelery. In hairstyles bangs and dominate "ponytails" makeup - "arrows" and lush lashes. Very popular in the wide-rimmed glasses.
Thus, the ideal of the 1960s was considered young, slender girl with a wayward character, the ability to go against public opinion in their words, actions and appearance.
The 1970s were called "decade of bad taste." The hippie movement has played a significant role in calling for democracy and freedom in the definition of the style. However, included in the batch file democratic fashion, pullovers, jeans, sweaters and shoes for tall platform, led to the unification of men's and women's fashion.
The ideal of feminine beauty becomes a tall blonde with fragile or boyish physique, plucking eyebrows thread wearing oblique bangs and hides his eyes behind his glasses, dragonflies. The sexiest shoes are considered tight-fitting leg boots.
In the USSR, the ideal woman becomes a Polish actress Barbara Brylska - Nadia of "Twist of Fate" by Eldar Ryazanov.