The company Max Factor: grand success story
Max Factor was born August 5, 1872 in the city of Lodz in Russia. Working with a hairdresser for 14 years in the opera house, in addition to wigs and hair, he was also involved in costume and makeup. His work was soon appreciated by the king and the Russian nobility. After working for 9 years on cosmetics expert at the court of Nicholas II and the Imperial Theater in 1895 Factor opened his own shop in Ryazan, and after a further 9 years emigrated with his family to America.
Starting a business from a small shop of perfumes and cosmetics and wigs, in 1908, survived the death of his wife and business partner betrayal, Max Factor moved to Los Angeles, where vengeance gaining momentum film industry. Soon in his shop, located near the studios, for advice about makeup frequent actress, unhappy old theatrical makeup.
His first discovery - the invention of a new makeup for film, Max Factor made in 1914. New creamy makeup applied in a thin layer and drying out the skin. One of the main qualities of a good makeup inventor thought it invisible on the skin. Known in professional circles factor was due to the Hollywood comic actor who first appreciated the advantages of the new make-up, to provide them with complete freedom in facial expressions.
Thus, the business development of Max Factor went hand in hand with the development of cinema. In 1918, it was the idea of "color harmony" in the make-up, according to which all cosmetics must meet certain combinations of skin tone, hair and eye color, allowing them to look spectacular, and cosmetics should be combined with each other.
In 1928, following the specific requirements of the invention of color film, Max Factor improved color gamut of their cosmetics. For this valuable contribution to the development of cinema, he was awarded the prize "Oscar". Success factors continue to grow its services and make-up used by such Hollywood stars as Vivien Leigh, Greta Garbo, Betty Grable, Clara Bow.
But his production has been calculated on ordinary women. Fill define the type "Color Harmony" could look like any queen. But more recently, the use of cosmetics was considered something indecent.
In 1935 he opened "The Hollywood Studio Max Factor make-up", where everyone can benefit from another of his discoveries - "calibrator beauty." This unit fits over the head and allow to measure the relationship between the parameters person with the standards in order to subsequently with makeup eliminate flaws.
In 1938, Max Factor died, leaving a legacy of enormous sons cosmetics empire. At the head of the company stood the eldest son of Frank Factor. Under his command were created by new items such as indelible makeup for filming in the water, waterproof mascara, brushes were used to apply lipstick and powder, raschesochka eyebrow, a tube with a brush for mascara, lipstick stable, nail polish, hair spray, liquid foundation and many other small things.
In 1973, died last head of a company owned by the family. In 1991, the company Max Factor Limited became part of the Department of cosmetics has bought her corporation Procter & Gamble. In 1993, the trademark was called Max Factor International.