Taking care of your skin from NIVEA
Company History NIVEA began in 1911, when the owner of "Beiersdorf" Oscar Troplovits with Isaac Livshetsom pharmacist and dermatologist Paul Unnoy developed the world's first skin moisturizer long-acting on the basis of water - oil emulsion. The name of the new brand NIVEA is derived from the word «nivius», translated from Latin means "snow-white".
In 1924 there were major changes in the product itself and the strategies for promotion. Just then there was a well-known all blue jar with white lettering «NIVEA Creme». These colors symbolize the sunlight with fresh air. Cream has now become positioned as a panacea for all the family.
In the 30s of the last century, the company is taking advantage of the increasing popularity of beach holidays, has developed a new product - a special suntan lotion, moisturizing the skin. New marketing ploy was the publication of calendars with weather forecasts for the next two weeks, which symbolized the possibility of applying a cream NIVEA at any time of the year.
Later in the product line appeared NIVEA products such as shaving cream, powder and shampoo. The scope of the cream remains a priority product expanded added to jars inscription "For Home and sport."
After World War II, many countries began to arrogate to itself the right to brand NIVEA, because at one time it was not properly registered. As a result, the company "Beiersdorf" was forced to buy back the rights to the confiscated his same trademark in other countries.
In the early postwar years, cosmetic products, NIVEA has become positioned as the ideal means of skin care, not only at home but also during walks in the fresh air. World famous cosmetics company, now united under the name NIVEA, received at the end of 50-ies.
In the 60s, when a nice tan becomes a symbol of a healthy lifestyle company further strengthens its position as an expert in skin care products. A decade later begins to increase competition in the beauty business. The company "Beiersdorf" is launching a new advertising campaign, proving the high quality and efficiency creams NIVEA, versatility which is expressed in the existence of day, night, moisturizing and protective species.
In 80 years the company enters their products to new markets, as well as releasing new lines of products, such as cosmetics and hair products, the benefits of which are on - still high quality and reasonable prices.
Brand NIVEA, constantly expanding its activities, becoming one of the biggest brands in the world of skin care. NIVEA products are popular all over the world market for the company includes 150 countries.