Unusual billboard weekly British magazine The Economist. For a monochromatic surface mounted lamp shield, which thanks to the integrated sensor lights each time by advertising someone passes.
The idea of interaction with surrounding objects fully utilized by designers from the US agency TM Advertising in the development of advertising campaigns for the insurance. On average, three posters depicted cans of paint, some of which accidentally capsized. Spilled paint covered not only the poster and the wall of the building, the asphalt in front of him and a few cars.
Another billboard, the creators of which painted the surrounding objects, was seen in the New Zealand city of Auckland. Advertise movie "Kill Bill" is designed as a poster, which depicts the heroine of this blockbuster, holding a katana. Blood, flying with the blade of a sword, not only paints part of the billboard, but the asphalt with him standing on the machines. Photo of the billboard often occurs in an unusual collection of samples of advertising.
Among the interesting billboards often referred advertising agency Leo Burnett developed for the brand Tide. Along a busy highway were placed light shields coated with a special compound. After the untreated portion of the surface became gray from road dust, passers-by could see images on posters white clothes hanging on a rope after washing.
The idea is one of the most unusual billboards appeared in the Polish architectural agency Front Architects. Their billboards are a living space for one person, designed in the form of a billboard to which a staircase.