History of fashion. Bags Prada - a work of art

 As any woman knows, the ideal bag - a thing absolutely necessary, but it is quite uncertain, because it has to be fashionable (and not gaudy or ostentatious brand) and at the same time not only meet one of the fashion trends of the season, but also to embody its individual style owner. Prada handbags are famous precisely because of its high quality and aristocratic elegance.  

For many years, they retain the honorary title of the best bags in the world. This is not just an accessory, not just a bag, which can be worn every cute lady stuff. Prada handbags without exaggeration be called a work of art.

These beautiful, marvelous creation - from the beginning to the end result of the masters of the company Prada Company, and only them. They conceive design, create sketches and gather together the scattered pieces of leather, rivets and locks, which are in their capable hands transformed into a masterpiece of design art. Prada rightly enjoys the reputation of one of the most prestigious holdings working in the fashion industry, both in his native Italy and abroad. Prada name is synonymous with style, elegance practical luxury and Prada handbags are associated with the image of the ladies of high society, attracting everyone's attention grace and nobility of manners.

Legend Prada was born in Italy in 1913, when Mario Prada founded a small production for the manufacture of leather products. Company Prada was originally a family business and was called Fratelli Prada (brothers Prada). Soon the company was engaged in not only manufacturing, but also design products, and began producing later became famous leather suitcases, bags and accessories. It was not long, and the brand Prada has been popular far beyond his native Italy. Products with a modest Prada logo instantly sold out both in Europe and in America. Flourished and gradually grew, and in Milan opened two small shops that sold authentic goods Prada - bags, shoes and bags.

Over time, Prada handbags become a symbol not ostentatious luxury, style and elegance, kind of the highest quality standard in the fashion industry. All fashion commentators felt obliged to mention the original simplicity and exquisite taste Prada, Prada handbags are so famous all over the world and have been the subject of dreams and desires of the richest and most famous women in the world. Despite the rapidly growing popularity of these gorgeous handbags retain the original high quality and unique combination of elegance, simplicity and functionality inherent in the original design.

Although Prada handbags have remained faithful to the tradition, it would be a mistake to believe that they are beyond fashion. Originally bags were made of unusually heavy walrus skins. Soon, however, the designers realized the impracticality of this material (who like to carry a heavy bags?) And were more likely to use high-quality treated skin to create bags and accessories. However, they did not stop. One of the first innovations Prada was applying a waterproof coating on the bag or bags, making them not only chic, but also practical.

Even today, Prada designers are constantly looking for new solutions and high-tech materials, which would further improve the quality of their products. The design of the Prada bags used crystals, tortoise shell, precious woods and other unusual materials, indicating that the willingness to experiment. Considering the highest quality handbags Prada, it is not surprising that they are relentless success, and throughout the world for them are willing to pay a staggering amount.

However, the position of a leader in the fashion world, which is now the Prada, the Italian family was given not without effort. The global crisis that has gripped the fashion industry in the 1970s, touched and Prada. However, by this time the reins of the company passed to Miuccia Prada. Granddaughter of the founder of Prada continued the family tradition and led the business in 1978. Since then the company is experiencing success after success. Under her leadership, Prada has become one of the symbols of the world haute couture and pret-a-porter.

However, the unprecedented commercial success in the fashion world is invariably accompanied by the emergence of a parallel line of fake products. Today, cheap Prada handbags can be bought on the streets of any major city in Italy and the world. Undoubtedly, this is due to the desire to get high status for a low price. The situation is complicated by the fact that distinguish the true from the fake Prada handbag can only be experienced connoisseur - for simple and elegant logo can simulate any craftsman, more or less familiar with the basics of the design of the case.

Tags: bag, the product