According to analysts DISCOVERY Research Group in 2013 the Russian market for cosmetics and perfumes made up 6 billion. Dollars. Perfumes took about 18% of the market.
Today, the Moscow market release perfumes, eau de toilette and perfumed water. The first category is uncommon in Moscow, due to its high cost. The most popular among Russians is toilet water. The largest sellers of cosmetics and perfumes in Russia this year are the companies L'Etoile, Rive Gauche and Ile de Beaute. High demand products of brands such as L'Oreal, P & G, COTY, Puig Beauty & Fashion Group, Shiseido and Chanel. At the same time in 2014 to improve its market position managed to only the last two brands.
It is worth noting that for the second year significantly reduced the proportion of direct sales of cosmetics and perfumes from Avon and Oriflame, but the growth of online sales on the contrary actively growing. Negative impact on the perfume market has the large number of counterfeit products.
Features selection of fragrances
All women, regardless of age and social status are perfume. Many experts recommend the choice of toilet water to take into account their own tastes and preferences, rather than chase the flashy advertising and fashion trends. After all, trendy fragrances are often not justified, and traditional smells great demand for years to come. A striking example of this - the spirits «Chanel Nº 5", which are relevant for many years.
Traditionally considered to be more persistent perfume, the least - eau de parfum. Much also depends on the components of the product. For example, toilet water with the scent of leaves, grass and water color is less resistant. The most long-lasting fragrances contain notes of cinnamon, vanilla, amber, musk, civet.
For the summer season, experts advise to choose fresh, sea aromas. Winter is better to use the sweet, warm scent. Women over age category are perfect deep woody aromas, and young girls choose, as a rule, fresh floral perfume, a wide range of which is presented on the site Sic.