It is important to understand that the image is formed through the influence of a huge number of details, including the manner of speech, sound, voice, clothing, subtleties of behavior, gestures, facial expressions and so on. For example, if a woman leader will dress sloppy, talk to the staff in a low, uncertain voice afford "closed posture" shrink or, conversely, too fast, and even fussy gesture, employees can develop a negative opinion about it. This boss will be perceived as infirm, too gentle man, whose orders can be done somehow, or even not perform at all. There are also opposite situation: too strict and inelegant dressed woman with sharp gestures and shrill loud voice may well be taken as a tyrant.
Ideally, the head should give the impression of a man who skillfully manages the team knows how to give orders and to pursue them, but at the same time ready to listen to each employee and to a fair decision in any situation. This image can be created and maintained through the irreproachable from the point of view of business style appearance, calm, confident and clear speech, open postures, stingy, but elaborate gestures. It is this image is suitable leader who is willing to stick to the golden mean between democracy and dictatorship. Image of the head in this case may be an additional motivation for the employee, and even when the boss stops to strictly control the activities of their subordinates, they will voluntarily make an effort not to let it.