Elena Kharlamov: It's almost a month since I knit and sell hats. And during this month my day ends with almost the same - I dovyazyvayu another cap, wash it, and laid out to dry. And I madly in love. Especially this last stage - so cool wet shaponki smell wool, and has not sewn thread tails like a cord pulled from nodding array.
All so suddenly and quickly began. These few weeks have flown by like a flash - caps, thread, meetings, phone calls, correspondence ...
It all began with that photo in instagramme: (by the way, where I cheebis - can add and monitor my life)
My colleague Kate asked if I accept orders. Then the question I did not take seriously, but in my head already wound worm. He sat me there for another week, and then I decided to try sfotat hat professionally. By the time was ready and children's version. So get a small home photos, which we demonstrate with Mark caps.
Well, after it started ... All promotional photos were ready, the text is made, all were uploaded to social networks, could only press the button "send". And then a series of doubts captured my brain - and suddenly no one likes, zakritikuyut suddenly, suddenly, suddenly ... What my husband said - what are you doing, everything's cool! And we clicked.
The next day I had sold a hat, which was on the pictures and received orders for a few more. Immediately, it was decided to buy up all the options of colors of yarn, which we did tonight.
All is fine-spun whirled, but the worm, which once settled in my brain, craved developments, and my marketing and design essence haunted. At the beginning of the way I came up with the name "Prostoshapki", then scribbled on notebook sheet logo and agreed with his colleague Ira, she draws him into the vector. Then I decided that I could not do it myself, because my MacBook worth Illustrator, but I know it is bad, and my native Corel Draw for Mac do not. I decided so sad, because was Friday night, and Ira could meet only on Monday - eventually disappeared weekend ... grieve so for about 15 minutes, I took myself "on the weak" and drew a bloody Illustrator logo for half an hour: )
Well, after a wave of inspiration already overwhelmed us with her husband. The next day, we received approval from friends Sergei and Marina, that they will take part in our photo shoot nodding. It turned out great!
That same evening, invented and manufactured printed labels, create an account in social networks and posted new photos. And again had to press one button to all of our friends saw the newly brand - though this time not a drop of doubt was not satisfied with the internal worm sitting and smiling.
Since last week, "Prostoshapki" were sold in the designer stores, and in front of us a lot of ideas, new styles and cool photo shoots.
Thank you for the inspiration and the son of a good sleep.
Thank Kharlamov family for just blow from an ulterior motive frozen editor JustLady.