JustLady: I know that you have tried many things: to be a director, and a guide, and writer, and photographer. How did the idea to combine photoblog with an online store?
Sasha Lisin: It is important to note that I just tried something (for example, to be a director), and someone really was (photos, for example). All trial and error accumulated experience, and something just did not want to leave. Photography for me - the easiest way to convey how I see what I do (things with his hands). But this is not just a thing - they contain all of my attitude. And I would not call Sztuka online store. We are local and analog. Rather, it is a couple of family workshop.
JL: The most popular question, perhaps: how to pronounce the word «sztuka»? Where does it come from you and what it means?
S. L .: Well "thing." But I like to say "sztuka" as written. We were on the Polish poster exhibition in the Pushkin Museum. Most of them were posters for the exhibition of artists from the community SZTUKA. Word liked graphically, well, what is a "thing." Well, sank to the floor. The site is written more.
JL: How is it going?
S. L .: Slowly, and enjoy the process. People are beginning to learn to look closely, there are regular customers, and we are only a month!
JL: And the personal. Is it terrible family business as he is painted? Ilya arrange among themselves "corporate" war? Shout at each other "comply subordination! "?
S. L .: The most difficult, probably - to disconnect from work, because there is always what to do or what to do even better, get tired. Ilya called me out on a date tomorrow, said: "We as a couple on a city walk, how much you can work with." No war, said something inadvertently, then came up and kissed. I like the family business!
Sasha and Ilya at work. Photo: Eugene Yakovlev
JL: When I looked at the things you have on your site, involuntarily remembered how at school lessons work we were forced to sew all these aprons, skirts and so on. N. But I eventually all fly away in the trash, because the patient did not have all these seams, patterns and stuff. You have such things happen?
S. L .: At school it was so. Now changed: I like to do with his hands and I long so to meditate. We must remake? Ok, remade! For me, the most difficult - not finish today what you can, and to rework it may take until the middle of the night, but can not quit.
JL: And, by the way, what you sew simple things about tailoring - is something like a concept or ..?
S. L .: Almost all the clothes for the "stuff" otshivala not me. According to my sketches in a very small amount of it sewed on a small friendly production, I would not physically have time to do everything myself (to the discovery site - approx. JL). I think the concept - is "simplicity = freedom." Cut in them, by the way, is not the easiest.
JL: You have a very nice fabric. Where did you get them and how to choose?
S. L .: With the world on a string. While we did not buy a large wholesale, so were looking for, where you can find quality and not very expensive. We were lucky - around metro "Avtozavodskaya" there are so many fabric stores and small wholesale. The best turned out to be a nondescript basement in the courts.
JL: What brands and designers inspire you?
S. L .: Quite a lot. I am inspired by stories like ours: small workshops guys together or a small team doing what they love, and do it beautifully. Most often it is not Russian history, but we also began to appear such. Here Polish guys that I really like: thisispapershop.com, or are from Russia: voodoobooks.ru.
JL: There is a desire to shine on fashion catwalks, or you are against Laksheri-fashion-togethers?
S. L .: Do not think about it. Offer - think about it. It all depends on events and people.
JL: Nevertheless, at present Sztuka Napoleonic plans, as far as I know. Here you have even a site in English and in Euros. How to capture the successes overseas wardrobe?
S. L .: Strides forward, we are just getting started with people who love what we do.
JL: And what do you, for example, will never sew? Or that most of you do not like in modern clothes, fashion?
S. L .: I will never sew something of leather or fur. In modern clothes is not something you do not like, I do not understand the desire to "miiiiilomu." I think "cute" kills individuality.
JL: But your dress is very cute! What do you mean by "nice"?
S. L .: Yes, the dress in pink and blue stripes zashkalivayusche sweet, it specifically. About the other things I would not say that they are really cute. They are simple, but sexy. "Pretty" - a pancake, it's hard to explain, but there is no sex. It's like ... I now pick up some comparison ... As children paddle! No, wait. Bezeshki have such little vanilla colors. Very cute, but they are dry, sugary, and toast with homemade jam will not be such a nice beautiful. But a) it definitely tastes better, and b) you have a toast with these there are many similarities, it's yours.
JL: Macaroon?
S. L .:Yeah, macaroon. I realized something?
JL: Yeah, something like that, your beloved wife always sexier than everyone else.
S. L .:Ideally.
JL: Still on expert advice. Suddenly I also want to do something like Sztuka, what do you advise me to do in the first place or not to try in this case never (in the broad sense)?
S. L .:I think we sooner something is seriously advise - remind us all month. But even on the basis of the mistakes we have made, we had to do it. Therefore, we should try to do different things, but calculate the forces and understand what you're risking.
JL:Not afraid of competition at all?
S. L .:And it is? No, we're just a lot of work and create their own history, we believe that it is unique. Who will understand it, that with us. There's different things work. Places enough for everyone.