In the mid-19th and early 20th centuries, the name "designer" and "Fashion House", which have survived to our time. At this time, due to the style of "modern" French designers have become legislators fashion world. By the way, in France, often late modernity called "Art Nouveau".
It is believed that the first popularizer of "modern" style is a Frenchman Paul Poiret. Couturier often in artistic circles in Paris, has worked with many artists of the era. It is known from the work of French artist who collected Paul Poiret, and he was inspired to create their own collections.
Since the 70s of the nineteenth century to the present day is firmly established men's suit: pants, jacket, vest, hat. However, this men's fashion style and it is limited. Over the years the form of the male costume has not changed, only the changed shape of the hat.
Of course, women's clothing choice was more varied. And diversity is dependent on two main currents of "modern" style - reformist and conservative. At the beginning of the 20th century during the reformist win.
Conservative style of Art Nouveau to dictate their terms. It is characterized were slender silhouette, smooth lines and S-shaped corset. Often inflated waistline behind, and away from the bustle began the so-called, which was a small roller with a train.
Over time, the proponents of modernity began to reject the corset. They believed that the clothes should not hamper the movements, and be more comfortable and practical. Then there was a long flared skirt that is perfect these requirements and does not infringe on the then morality. Every year the skirt length decreases.
Modern throughout history has become a style that is primarily inherent elegance. Therefore, designers now often refer to it, borrowing some items or entire images.