In the category Perfumes: Fragrances Dolce Gabbana
Fragrance of success
Perfume experts wrinkle their noses when he heard about the next "smell of Fame", which appeared on the market. There is a phenomenon of which tell the market researchers: the blind olfactory test subjects describe most of theStar perfume as non-genuine, expressionless, or even obsessive flavors. However, it is the consumer to find out what the smell was created with the direct participation of celebrities and sold on its behalf - and attitude changes instantly. The test sniffs ... and finds in flavor personality, which there was no smell until the bottle remained anonymous.
Stars - a ready-made brandsThey have developed image and a certain audience of fans. That is why the cooperation with them profitable perfume company. And do celestials have several aims: to demonstrate their own creativity, participate in the creation of flavor (actually very celebrity or its representatives do not mix in the laboratory, but only choose from the provided sample), get another product in its own name and the ad campaign, in addition, It seems latelyRegistered spirits have become a matter of prestige.
Target Audience-old perfume - girls from 16 to 28 years. That is why the star spirits for the most part are relatively inexpensive, the average price of $ 20-40 per bottle. And, surprisingly, the popularity of the name plays a more important than the actual smell: perfume «Forever»Created under the auspices ofMariah CareyAnd not half as successful as the last creationBritney Spears «Circus Fantasy». By the way, the company Elizabeth Arden, which released all registered Britney perfume, very pleased to work with it: have a good perfume sales, especially after the release of the last Skyrocketing acclaimed album «Circus».
However, not all smiles luck - according to some sources, the company Parlux, producingParis Hilton perfume (Paris Hilton, Paris Hilton for Men, Heir, Heiress, Just Me, Can Can, Fairy Dust, Siren), Queen Latifah (Queen) and Jessica Simpson (Fancy, Fancy Love) is experiencing financial difficulties due to the popularity of small star-scented products and may be forced to suspend production. Obviously, star marketing irrelevant odors more than perfumes.
Celebrity hour
Flavors with names of celebrities firmly entrenched in the mass segment of the perfume market: in addition to Elizabeth Arden and Parlux with stars are actively cooperating Coty and Procter & Gamble. But the participants of luxury perfume market in no hurry to put the names of celebrities on their bottles, preferring to invite stars to become "persons" flavors. It's a pretty clever move: the consumer feels involved in the charisma of fashion personality, buying fragrance famous house, and the manufacturer does not lower the bar, trying to earn a name, paint it in a given time on the covers of magazines.
As one of the perfume consultants' solid perfume companies, creating new flavor, guided by its long-term support. A person, who has millions of fans today, tomorrow will not mean anything, as her name on the bottle. Releasing the so-called star fragrances companies do not create anything, just fill the void - all these spirits alike as two peas in a pod. " And really - from hundreds of star fragrances smell only units so that they would like to try on.
Top 5 star fragrances version JustLady
1. Elizabeth Taylor White Diamonds
2. Gwen Stefani L
3. Kylie Minogue Darling
4. Kate Moss Velvet Hour
5. Sarah Jessica Parker Lovely
Russian stars also are attempting to create their own perfumes. One of the most successful of them wereperfume "Angelika Varum"Issued Concern "Kalina" in the mid 90s. Its flavors are also represented Alla Pugacheva, Vladimir Zhirinovsky, Valeria, Edita, and recently Dima Bilan together with Oriflame released female toilet water Exite, enjoys great popularity among his fans, whose number has multiplied after the victory of Dima on "Eurovision".
Novelties old perfumes
The year 2009 was fruitful forstar perfumes. Here are the most interesting ones.
Kate Moss Vintage. This is the fourth fragrance, released under the name of one of the most stylish supermodels in the world. Powdery-floral fragrance plays notes of pink pepper, white freesia, mandarin, heliotrope and almond colors, ending oriental fragrance tonka bean and vanilla.
Avril Lavigne Black Star. Punky-pop singer youth debut can be described as extremely flower - the smell is based on the "core" of the color pink hibiscus and shaded aromas of prunes and dark chocolate.
Mariah Carey Forever. Neroli, lotus flower and green apple flavor - so, according to Mariah, smells that "forever". Perfumer Oliver Zhilloten who worked on these spirits, says that at a meeting with the singer was inspired by her mature luxury and glamor, and tried to express this feeling in his creation.
Jennifer Lopez My Glow. "My light" - these spirits are devoted to the happiness of motherhood that J. Lo has recently been experiencing. Reportedly, the star began to work on them during pregnancy, this is connected with the special nature of the perfume: it is as unobtrusive. Lavender, lily (kasablanskaya and water), milk sandalwood, white rose, wet leaves and peony.
Britney Spears Circus Fantasy. Another "edible" flavor from the Arc de Britney Back in the pantheon. The ball is ruled raspberry sugar crust, apricot blossom, violet pastilles and musk with a hint of cream.
Olga mob
Women's magazine JustLady