Last week I visited the annual, but so far only the third fashion show magazine InStyle, bearing the proud name of The Show. He was to acquaint the participants with the main trend of the season - a retro-futurism.
Importantly, fashion shows, as a rule, from each other, essentially identical. But once on this one for the first time, you need to be ready for a lot. For example, if there is a red carpet show, on it you can certainly walk, feeling like a princess, well, or there mistress Marine, but this pride with the speed of your flash easily besiege photographers. Blindly they will not have, and, for example, following the celebrity you. And if all of a sudden rain, the specially choreographed for the occasion a boy with an umbrella accompany run on the red carpet in the open air, too, not you.
Going into the end in a kind of "waiting room", which is usually marinated before showing the press and celebrities, you need to get ready for the next challenge - a huge army of people-scanners. And no, it's not security officers. The very public in the first few seconds prozhzhet appraising look your shoes, tights, dress, manicure, makeup, accessories, hairstyle - all to the smallest detail for recognition and trend.
If you added a badge "Press", hide it. Otherwise, you will get the waiters diligently with more or less expensive champagne and the most unusual way overdressed promotional girls with something tasty on a tray. And some fashionable dandy instantly lose interest in you.
Generally it is marinating the public - the most boring, what happens on the show. If it does not know - down the drain. To dangle between celebrities and peers, occasionally nailing it to one promotional window, then another, and feel the universal triumph of soulless pathos, glamor and fashion. How then is it possible to have fun? Can be found in the crowd Danila Polyakov and poke a finger at him, saying "it is real! ". I'M Joking. Well, firstly, it is possible to occupy a place on the edge of the press-ox (such a background, in front of which is photographed VIPs) and watch. Organizers fed him a celebrity, and she reluctantly stretches on gloomy face fragile smile. His eyes, meanwhile, are still tired and exhausted from too much attention. And so with everyone! Press-ox is good because it is the only place near which can be a good look at the stars outfit before it is mixed with a dense crowd.
It should be noted that a few weeks before The Show created under his website led educational work: post pictures from the past with the ardent Futurism (Paco Rabban, for example) and photos from the present with bows it-girl, successfully combines its image not only Futurism but also retro. And all this binding to the retro-futurism kind of was an excellent occasion to arrange a showing of the conventional real theme party. But no hint appreciated, so the "waiting room" was filled with people in total-black-look without any retro, and even more so without futurism.
Andrey Bartenev not count.
What more can you work out before the show. If this event is large, as is the case with The Show, dark crowd always discharged bright spots for the cameras. TV reporters from all sides is taken from famous people interview. And then, indeed, there is overheard.
But from words to deeds. All finally start to the gym - it's time to show. The audience transfixed. Play the first notes of the soundtrack. I admit, the music - it's one of my favorite moments in the show. It's always something very pleasant, the subject and the unexpected. To display Retro & Futurism was invited to the famous Matthew Stone. Not to be unfounded, I share his soundtrack for the event.
This symphony shocks, bits and other electronics is an excellent entourage show, task, remember, was to combine things different brands in one trendy retro-futuristic rush. As far managed to withstand the catwalk in this style - hard to judge. How to write in Interview, prior to the event in the stores did not have the right clothes for him, and so I had to sculpt out what happened. Why get a little boring. But to catch the eye was still on it.
We have to admit that with all the repulsive and fresh pathos "first branch" of any of the show, the second - overshadows everything. And that is why at fashion shows are always pulling some irresistible force, as the Bolshoi Theater, where the breaks all the boa, and between them - a real beauty and art.
P.S. By the way, this week starts in Moscow, Mercedes-Benz Fashion Week Russia, with impressions which JustLady.ru will conduct their reports. Follow the news!