Prada generally likes to look at ordinary things with extraordinary hand and wants people around also come to the viewing platform from which everything looks different. Risk to look at fashion through the prism of literature - quite in the spirit of Miuccia. In connection with this fashion house Prada announced the launch of the literary contest, which became the theme for reflection questions: "What we are seeing with their own eyes? As seen through the lenses of the glasses changes? "These questions inspired the usual Prada Eyeglasses, by which, according to representatives of the brand, it is possible to discover new worlds.
What is nice, the contest received essays size 4-8 thousand characters in the native language of the author, which must be at the same age. Submissions will be accepted until June 18. Send them by using the form at prada.com/journal. Essay winner will not only be published in a book Prada, but will be rewarded 5 thousand euros. However, on the outcome of the contest, we learn only on 31 December.