On the set in the National University of Singapore with a soda machine no holes for receiving coins and banknotes, or whatever it was cash. He simply wrote "Hold me," and below is an opening for dispensing the beverage.
And really, to get regular can of Coke, just a hug machine. From the side it looks, of course, it's strange, but to make such an unusual action no less fun that confirms already prepared to place shares video.
Singaporean students seems to delight in this. And this is what the company wanted to achieve "Open Happiness", tried to force overstayers in cyberspace youth to freely express their emotions.